It’s usually no good moaning to your web host about how slow your website is, because often the cause rests closer to home!
So here are a few free things that you can do to speed up your website, without going to the expense of migrating to faster servers.
1 Optimise your graphics!
Even graphics studios fall foul of this! they often create beautiful images but are unaware or unconcerned for their clients about the size of their files, i recommend using optimized jpg images in your graphics particularly with sliders avoiding transparent pngs where possible, scaling images down to the exact dimensions, and keeping an eye on the image sizes.
2 A CDN or content delivery network is well worth trying out with it you simply point your server to their and they do the heavy lifting of content based on the geographic location of your web visitors.
Not only will it mean your website will probably execute faster in your country (where presumably your hosting servers are set up) but it will also run nice in all parts of the world (you can opt out of locations too).
It does this by holding images of your website files on many servers across the planet, and if one server goes down the others in the cloud of servers will still work so unless their is global catastrophe your site should always work without any down time.
Cloudflare is one of the most popular and the one we use, setting up was a breeze, log on to cloudflare.com tell them your site domain (if you have sub domains don’t worry you can configure them too in the Cloudflare DNS panel once you have given them the nameserver change request).
3 Cache your pages and db requests, by caching you can speed your site up and be as fast as a static site! It’s amazing how many webmasters use for instance WordPress and don’t realise they can get a plugin from free to do this.
Ps it’s worth checking website execution speed before and after your site optimisations (my favourite is gtmetrix.com which also gives helpful pointers on how to further improve your website loading speed).
Yours truly Tony